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Looking for a winning PPC campaign? Brains Media is here to help! Our Pay Per Click services deliver consistent and controllable traffic while maximizing your ROI.
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What is Pay Per Click Marketing?

In the Pay Per Click marketing digital advertising model, advertisers are charged for every click made by a user on one of their ads. By bidding on particular keywords or audience demographics relevant to their business, advertisers can display their ads to users who search for those keywords or fit the demographic criteria. The cost of each click varies depending on the competitiveness of the keyword or demographic, and the advertiser sets a maximum daily or monthly budget for their PPC campaign. PPC is mainly used in search engine advertising, social media advertising, and display advertising.

How Does Pay Per Click Advertising Work?

Setting up a PPC campaign

The advertiser creates an account with a PPC advertising platform, such as Google Ads, and sets up a campaign with specific goals and targeting criteria.

Creating ads

Within the campaign, the advertiser creates ads that include headlines, descriptions, and a call-to-action. Advertisers can also add visual elements such as images or videos to their ads.

Selecting keywords

The advertiser chooses relevant keywords that will trigger the display of their ads when users search for those terms on the search engine.

Bidding on keywords

The advertiser sets a maximum bid amount they are willing to pay for each click on their ad. The bid amount, combined with the quality score of the ad, determines its ad rank and placement.

Ad auction

When a person types in a certain question on the search engine, the ad platform carries out an auction to determine which ads will be displayed. The auction takes into account factors such as ad relevance, bid amount, and quality score.

Displaying ads

If the advertiser’s ad wins the auction, it will be displayed to the user in the ad space on the search engine results page or on a relevant website in the case of display ads.

Paying for clicks

The advertiser is only charged when a user clicks on their ad. The cost per click (CPC) can vary based on the competitiveness of the keywords and the quality of the ad.

Monitoring and optimizing

The advertiser continuously monitors the performance of their ads and makes changes to improve their click-through rate (CTR), conversion rate, and return on investment (ROI). They may adjust their bids, ad copy, or targeting criteria to achieve their advertising goals.

Different Types Of Pay Per Click Advertising Channels

Search Ads

Search ads are a powerful tool for digital marketing campaigns that can help businesses reach their target audience and achieve their marketing goals. Displayed on the top of the bottom of the Google Search results, these ads are an effective way to increase visibility, reach out to potential customers and drive website traffic.

Display Ads

Displayed on Google’s partner website, display ads have the capability to reach over 90% of online users, thus making them one of the most powerful forms of advertisements. Attractive images and compelling content are used to create attractive ads that capture the attention of online users and encourage them to take action.

Social Ads

One of the fastest growing forms of pay per click digital marketing is social media paid ads. Social media platforms such as Facebook, LInkedIn, Instagram and Twitter display these ads that are designed to target potential customers based on their demographics, behaviors and interests. Social media advertising can be an effective tool to reach out and engage with the targeted audience.

Remarketing Ads

Remarketing is an effective strategy to reach high-converting audiences and increase sales and revenue. It allows businesses to reconnect with potential customers who have already shown interest in their services or products and remind them of their offerings. With the ability to tailor ads to specific audience segments, remarketing can also help improve ad relevance and reduce ad spend waste.

Google Shopping Ads

This type of PPC ad is ideally suited for businesses with a large inventory of products and focuses on driving online sales. The ads are displayed in a carousel format displaying the product image along with the title, price and reviews above or alongside the main Google search results for the customers to view. Through this type of ad, potential customers can easily view and compare products, and the chances of click-through are higher, thus driving qualified traffic to the e-commerce website.

In-stream Ads

YouTube’s in-stream ads, also known as YouTube ads, are a popular type of pay-per-click advertising that can appear on YouTube search results, videos, and video partners within the Display Network. With YouTube ads, businesses can create unique and engaging content that presents their brand in a memorable way. In addition to YouTube, Facebook has also come out with in-stream ads, providing companies with additional opportunities to place ads.

Manage Everything in Your Hand

Highly targeted

PPC allows you to target specific keywords, locations, and demographics, making it easier to reach potential customers who are more likely to be interested in your products or services.

Cost-effective

Unlike traditional advertising, PPC allows you to control your ad spend and only pay when someone clicks on your ad. This means you can avoid wasting money on impressions that don't convert and focus your budget on what works.

Scalable

PPC campaigns can be easily scaled up or down based on your business's needs, making it a flexible advertising option for businesses looking to increase or decrease their ad spend over time.

Measurable results

With PPC, you can track your campaigns' performance in real-time, allowing you to see which keywords and ads are driving the most traffic and conversions.

Quick results

Unlike organic search engine optimization (SEO), which usually takes months to see results, PPC can drive traffic and conversions to your website quickly, making it an ideal option for businesses looking to increase leads and sales in a shorter time frame.

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Whether you are a small startup or a growing business, our customized digital marketing services can help fast-track your online visibility, increase brand awareness, and generate sales.
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Brains Media Solutions Pvt. Ltd is a full-service Digital Marketing Agency based in Belgaum, Karnataka, India. 

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