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Editorial Policy

Last updated: 5 November 2026

Every article in the Brains Media Solutions Knowledge Hub is written or reviewed by a named member of our team, checked for accuracy against its sources, and dated so you know how current it is. This page explains how we research, write, use AI tools, correct mistakes and keep content up to date.

Who writes our content

Articles are written by the Brains Media Solutions team and reviewed by our founder, Sujata Dogra, who has more than 20 years of professional writing experience. Every article shows its author, and where a team member writes it, it also shows who reviewed it.

How we research

• We base advice on our own client work wherever we can, and say so when we do.
• Every fact, figure and piece of research data we use from outside BMS is cited, with a link to its source, so readers can check it for themselves. We prefer official documentation (for example Google’s own help pages), government and regulator sources, and established publications.
• When something is uncertain or still changing, such as how AI tools choose their sources, we say that plainly rather than present it as settled.

How we use AI tools

We use AI tools for research and first drafts. A writer on our team then rewrites or reshapes every draft to fit the reader’s needs and the structure the piece requires, checks every fact against its source and adds our first-hand experience. We do not publish AI-generated text without this human writing and review, and we do not invent examples, quotes or results.

Client examples and case studies

We only name clients, or share their results, with their permission. Results are shown with the period they cover. Where a client prefers not to be named, we describe them by industry and city.

Keeping content current

Search and AI tools change often. We review our main guides at least every six months and update the “last updated” date when we make meaningful changes.

Corrections

If you spot an error, email contact@brainsmediasolutions.com with the page and the issue. We check every report and correct confirmed errors promptly, noting significant corrections on the page.

Advertising and independence

Our articles may mention our own services, and we link to them where relevant. We do not accept payment to mention or recommend other companies’ products in our articles.